Brand strategy rigour,
go-to-market clarity,
hands-on execution.

So that sustainability solutions stick and scale.

Brand strategy rigour,
go-to-market clarity,
hands-on execution.

So that sustainability solutions stick and scale.

Brand strategy rigour, go-to-market clarity, hands-on execution.

So that sustainability solutions stick and scale.

LinkedIn

LinkedIn

Substack

Substack

Hi! I am Otilia.
I am a purpose- and brand-driven marketer who enjoys uncovering insights, connecting dots across disciplines, and finding clarity in complexity. With a consistent focus: connecting sustainability to business value.

Hi! I am Otilia.
I am a purpose- and brand-driven marketer who enjoys uncovering insights, connecting dots across functions, and finding clarity in complexity. With a consistent focus: connecting sustainability to business value.

Hi! I am Otilia.
I am a purpose- and brand-driven marketer who enjoys uncovering insights, connecting dots across functions, and finding clarity in complexity. With a consistent focus: connecting sustainability to business value.

Areas of interest

Areas of interest
  • Sustainability in the built environment
  • AI in go-to-market
  • Bridging global perspective and local context
  • Energy transition & sustainability in the built environment
  • AI in go-to-market
  • Bridging global perspectives with local contexts
  • Energy transition & sustainability in the built environment
  • AI in go-to-market
  • Bridging global perspectives with local contexts
Energy transition & sustainability in the built environment
AI in go-to-market
Bridging global perspectives with local contexts

Branding
programs

+

Positioning &
go-to-market

+

Content & campaigns

+

Thought
leadership
programs

+

(Commercial)
sustainability

+

Consultancy and freelance

Working with early-stage ventures, non-profits and companies building a credible position on sustainability.

What I write about: open brief on Substack

What I write about: open brief on Substack
From pilots and exceptions to the mainstream,
anytime soon?
The sequencing problem: on brand thinking and GTM.
From pilots and exceptions to the mainstream,
anytime soon?
Building transformation and making-of storytelling.

Freelance

Consultancy and freelance

Consultancy and freelance

Projects with a focus on narrative and concept development, content creation and activation, and partnerships.

Working with early-stage ventures, non-profits and companies building a credible position on sustainability.
Working with early-stage ventures, non-profits and companies building a credible position on sustainability.

Always up

for learning &

testing new things

What I write about: open brief on Substack

Let's talk

It's an open brief. If you see an opportunity to work together, or would just like to say hi, reach out at otilia@openbrief.dk.

Let's talk

It's an open brief. If you see an opportunity to work together, or would just like to say hi, reach out at otilia@openbrief.dk.

Let's talk

It's an open brief. If you see an opportunity to work together, or would just like to say hi, reach out at otilia@openbrief.dk.

Hi!

What I do

Freelance

Let's talk

© 2026. The website features a mix of personal and corporate projects. Third-party images are credited here. The website is hosted with Framer and uses its privacy-friendly analytics. See Framer's Privacy Policy.

Hi!

What I do

Freelance

Let's talk

© 2026. The website features a mix of personal and corporate projects. Third-party images are credited here. The website is hosted with Framer and uses its privacy-friendly analytics. See Framer's Privacy Policy.

Hi!
What I do
Freelance
Let's talk

© 2026. The website features a mix of personal and corporate projects. Third-party images are credited here. The website is hosted with Framer and uses its privacy-friendly analytics. See Framer's Privacy Policy.