Thought leadership

Thought leadership challenges assumptions and redefines what’s possible at the industry level, to move the sustainability agenda forward. Bold ideas and distinctive points of view are expressed with clarity, supported by facts, and accompanied by guidance. These may take the form of social media content that frames new questions, actionable white papers, or pilot projects that showcase innovative solutions at work.

Thought leadership challenges assumptions and redefines what’s possible to move sustainability forward.

Bold ideas and distinctive points of view are expressed with clarity, supported by facts, and accompanied by guidance. These may take the form of social media content that frames new questions, actionable white papers, or pilot projects that showcase innovative solutions at work.

Selected projects

Thought leadership programs
FLSmidth, Mission Zero (Support)
Learning how the Mission Zero program was implemented in the company was insightful. The program was anchored in sustainability, with strong collaboration across all functions - R&D, Marketing and Sales.
Mission Zero set the vision for the mine of the future, with zero water waste, zero emissions and zero energy waste, mapping existing technologies and innovations needed, and emphasising the combined impact of the solutions across the flowsheet.
Reports activation, content hub
Danfoss (Project Lead Activation)
Activated third-party reports (WEF, Navigant, and others) to demonstrate the potential and large-scale benefits of Danfoss' solutions (in buildings, district energy).
Tasks included defining messaging and audiences, developing assets and activation plans (executive summaries, videos, case studies, landing pages, social‑media posts, PR materials, launch events and sales presentations, etc.).
Thought leadership programs
Danfoss, Engineering Tomorrow talks, #ETtalks (Consultant/ Lead Digital Activation)
Series of events featuring inspiring speakers in a TED‑talk format (e.g., Connie Hedegaard, Jens Martin Skibsted, Carlo Ratti), targeting senior decision‑makers, prospects and existing customers.
Role: Acted as a consultant for main events (regional); took charge of the content hub development and digital activation plan.

Thought leadership programs
FLSmidth, Mission Zero (Support)
Learning how the Mission Zero program was implemented in the company was insightful. The program was anchored in sustainability, with strong collaboration across all functions - R&D, Marketing and Sales.
Mission Zero set the vision for the mine of the future, with zero water waste, zero emissions and zero energy waste, mapping existing technologies and innovations needed, and emphasising the combined impact of the solutions across the flowsheet.
Reports activation, content hub
Danfoss, Project Lead Activation
Activated third-party reports (WEF, Navigant, and others) to demonstrate the potential and large-scale benefits of Danfoss' solutions (in buildings, district energy).
Tasks included defining messaging and audiences, developing assets and activation plans (executive summaries, videos, case studies, landing pages, social‑media posts, PR materials, launch events and sales presentations, etc.).
Thought leadership programs
Danfoss, Engineering Tomorrow talks, #ETtalks, Consultant/ Lead Digital Activation
Series of events featuring inspiring speakers in a TED‑talk format (e.g., Connie Hedegaard, Jens Martin Skibsted, Carlo Ratti), targeting senior decision‑makers, prospects and existing customers.
Role: Acted as a consultant/lead based on the type of events, and took charge of the global content hub development and digital activation planning.

Thought leadership programs
FLSmidth, Mission Zero (Support)
It was insightful to learn how the Mission Zero program was implemented within the company. The program was anchored in sustainability department, with strong collaboration across all functions - R&D, Marketing and Sales.
Mission Zero set the vision for the mine of the future, with zero water waste, zero emissions and zero energy waste, mapping existing technologies and innovations needed, and emphasising the combined impact of the solutions across the flowsheet.
Reports activation, content hub
Danfoss (Project Lead Activation)
Activated third-party reports (WEF, Navigant, and others) to demonstrate the potential and large-scale benefits of Danfoss' solutions (in buildings, district energy).
Tasks included defining messaging and audiences, developing assets and activation plans (executive summaries, videos, case studies, landing pages, social‑media posts, PR materials, launch events and sales presentations, etc.).
Thought leadership programs
Danfoss, Engineering Tomorrow talks, #ETtalks (Consultant/ Lead Digital Activation)
Series of events featuring inspiring speakers in a TED‑talk format (e.g., Connie Hedegaard, Jens Martin Skibsted, Carlo Ratti), targeting senior decision‑makers, prospects and existing customers.
Role: Acted as a consultant for main events (regional); took charge of the content hub development and digital activation plan.

Tried, trusted,
good sense

Approach

Anchor work in policy advocacy and demand creation goals and shape narratives that build stakeholder alignment.
Substantiate the narrative with proof points, data, and examples that support the case for change, keeping ideas simple and actionable.
Orchestrate across the full ecosystem: customers, value chain partners, policymakers, media, academia, influencers.
Activate through diverse channels: coalitions and high-level events participation, roundtables, sponsored research, white-paper series, or tailored campaigns—each chosen based on audience and objective.
Link thought leadership to business development and sales, and equip teams with resources to engage customers and drive market momentum.