Thought leadership

Approach

At its best, thought leadership challenges assumptions and redefines what’s possible to move sustainability forward.

Bold ideas and distinctive points of view are expressed with clarity, supported by facts, and accompanied by guidance. These may take the form of social media content that frames new questions, actionable white papers, or pilot projects that showcase innovative solutions at work.

At its best, thought leadership challenges assumptions and redefines what’s possible to move sustainability forward.

Tried, trusted,
good sense

Connect policy advocacy with demand creation objectives and shape narratives that build stakeholder alignment.
Ground the narrative in proof points, data, and examples that support the case for change, keeping ideas simple and actionable,
Orchestrate across the full ecosystem: customers, value chain partners, policymakers, media, academia, influencers.
Activate through diverse channels: coalitions and high-level events participation, roundtables, sponsored research, white-paper series, or tailored campaigns—each chosen based on audience and objective.
Link thought leadership to business development and sales, equipping teams with narratives, proof points, and resources to engage customers and drive market momentum.

In practice

Thought leadership programs

FLSmidth, Mission Zero

It was insightful to learn how the Mission Zero program was implemented within the company. The program was anchored in sustainability, with strong collaboration across all functions - R&D, Marketing and Sales.

Mission Zero set the vision for the mine of the future, with zero water waste, zero emissions and zero energy waste, mapping existing technologies and innovations needed, and emphasising the combined impact of the solutions across the flowsheet.

Learning how the Mission Zero program was implemented in the company was insightful. The program was anchored in sustainability, with strong collaboration across all functions - R&D, Marketing and Sales.

Reports activation, content hub

Danfoss (Project Lead Activation)

Activated third-party reports (WEF, Navigant, and others) to demonstrate the potential and large-scale benefits of Danfoss' solutions for decarbonising buildings and cities.

Tasks included defining messaging and audiences, developing assets and activation plans (executive summaries, videos, case studies, landing pages, social‑media posts, PR materials, launch events and sales presentations, etc.).

Activated third-party reports (WEF, Navigant, and others) to demonstrate the potential and large-scale benefits of Danfoss' solutions for decarbonising buildings and cities.

Thought leadership programs

Danfoss, Engineering Tomorrow talks, #ETtalks (Consultant/ Lead Digital Activation)

Series of events featuring inspiring speakers in a TED‑talk format (e.g., Connie Hedegaard, Jens Martin Skibsted, Carlo Ratti), targeting senior decision‑makers, prospects and existing customers.

Role: Acted as a consultant for main events; took charge of the global content hub development and digital activation plan.

Series of events featuring inspiring speakers in a TED‑talk format (e.g., Connie Hedegaard, Jens Martin Skibsted, Carlo Ratti), targeting senior decision‑makers, prospects and existing customers.

Role: Acted as a consultant/lead based on the type of events, and took charge of the global content hub development and digital activation planning.

Series of events featuring inspiring speakers in a TED‑talk format (e.g., Connie Hedegaard, Jens Martin Skibsted, Carlo Ratti), targeting senior decision‑makers, prospects and existing customers.

Role: Acted as a consultant or lead based on the type of events, and took charge of the global content hub development and digital activation planning.