Sustainability communications & social initiatives

Approach

In my projects, I have helped communicate the business case for sustainability.

With sustainability central to EU competitiveness and resilience, the value narrative matters more than ever.

Yet business benefits alone don’t shift behaviour. Equally important are stories that connect to shared values and make sustainability relatable, aspirational, and easy to act on.

Tried, trusted,
good sense

Integrate sustainability into the core business story. It’s not separate messaging—it’s the way the company operates.
Treat reporting as more than a compliance exercise. Use it to inform decisions, set priorities, and demonstrate progress.
Start with internal engagement. Employees are the strongest sustainability ambassadors.
Meet stakeholders where they are, from skeptics to advocates. Lead with benefits that address their specific challenges, using tangible examples and credible data.
Ground communications in proof. Show what’s actually happening—the business benefits, the lessons learned, and the honest trade-offs.
Develop stories that connect to shared values and make audiences feel empowered and inspired. Tap into cultural moments and what’s relevant now to build momentum and shift behaviour.

In practice (with OMV Petrom):

Sustainability reporting

The task: improve the ESG and sustainability reporting processes, including the responses to ESG rating agencies.

Main deliverables: contributed to the launch of the 2020 Sustainability Report, updated timelines and processes, and onboarded a new partner for the 2021 Sustainability Report; coordinated the update of the sustainability frameworks and targets as part of new business strategy; improved scores with Sustainalytics, and completed the first S&P CSA assessment.

OMV Petrom Corporate Foundation

The task: set up and prepare the launch of the OMV Petrom Corporate Foundation as a new, independent organisation, with the objective to maximise the impact of the company's social investments.

Responsibilities: defined the areas of intervention and developed the bylaws; took part in the selection process for the Executive Board selection and Executive Director; drafted the core statements and oversaw the website development.

The task: set up and prepare the launch of the OMV Petrom Corporate Foundation as a new, independent organisation, with the objective to maximise the impact of the company's social investments.

Support for Romanian NGOs and employee initiatives

My role involved collaborating with Romanian NGOs on health, education and environmental programmes. Some examples include:

Romania Plants for Tomorrow – Romania’s largest privately funded reforestation programme (2 million seedlings in four years) in partnership with six NGOs; new initiatives launched: the first Tiny Urban Forests, a tree CO₂ sequestration estimator, and the Educational Forest programme for school students.
The Health Caravan – a programme deploying mobile units staffed by volunteer doctors to assess the health of rural populations without access to medical services.
The SDGs Ambassadors – an employee contest to fund community projects in partnership with NGOs, with challenges explicitly aligned to the Sustainable Development Goals.

My role involved collaborating with Romanian NGOs on health, education and environmental programmes. Some examples include:

Romania Plants for Tomorrow – Romania’s largest privately funded reforestation programme (2 million seedlings in four years) in partnership with six NGOs; new initiatives launched: the first Tiny Urban Forests, a tree CO₂ sequestration estimator, and the Educational Forest programme for school students.
The Health Caravan – a programme deploying mobile units staffed by volunteer doctors to assess the health of rural populations without access to medical services.
The SDGs Ambassadors – an employee contest to fund community projects in partnership with NGOs, with challenges explicitly aligned to the Sustainable Development Goals.

My role involved collaborating with Romanian NGOs on health, education and environmental programmes. Some examples include:

Romania Plants for Tomorrow – Romania’s largest privately funded reforestation programme (2 million seedlings in four years) in partnership with six NGOs; new initiatives launched: the first Tiny Urban Forests, a tree CO₂ sequestration estimator, and the Educational Forest programme for school students.
The Health Caravan – a programme deploying mobile units staffed by volunteer doctors to assess the health of rural populations without access to medical services.
The SDGs Ambassadors – an employee contest to fund community projects in partnership with NGOs, with challenges explicitly aligned to the Sustainable Development Goals.