In my projects, I have helped communicate the business case for sustainability, showing how it drives innovation, improves operational efficiency, attracts talent, and builds brand equity. With sustainability central to EU competitiveness and resilience, the value narrative matters more than ever. Equally important are the stories that tap into a shared sense of purpose, making sustainability relatable, aspirational, and easy to act on.
Selected projects
Hands-on experience with sustainability and social impact initiatives (with OMV Petrom):
Sustainability reporting
The task: improve the ESG and sustainability reporting processes, including the responses to ESG rating agencies.
Main deliverables: contributed to the launch of the 2020 Sustainability Report, updated timelines and processes, and onboarded a new partner for the 2021 Sustainability Report; coordinated the update of the sustainability frameworks and targets as part of new business strategy; improved scores with Sustainalytics, and completed the first S&P CSA assessment.
OMV Petrom Corporate Foundation
The task: set up and prepare the launch of the OMV Petrom Corporate Foundation as a new, independent organisation, with the objective to maximise the impact of the company's social investments.
Responsibilities: defined the areas of intervention and developed the bylaws; drafted the core statements and oversaw the website development.
Support for Romanian NGOs and employee initiatives
My role involved collaborating with Romanian NGOs on health, education and environmental programmes. Some examples include:
Romania Plants for Tomorrow – Romania’s largest privately funded reforestation programme (2 million seedlings in four years) in partnership with six NGOs; new initiatives launched: the first Tiny Urban Forests, a tree CO₂ sequestration estimator, and the Educational Forest programme for school students.
The Health Caravan – a programme deploying mobile units staffed by volunteer doctors to assess the health of rural populations without access to medical services.
The SDGs Ambassadors – an internal contest to fund community projects developed by employees in partnership with local NGOs, addressing challenges explicitly aligned to the Sustainable Development Goals.
Approach
Beyond the compliance exercise: use reporting to inform decisions, set priorities, and demonstrate progress.
Integrate sustainability in the core story: it is the why (for sustainability-native companies) and/or the how companies operate.
Start with internal engagement: employees are the strongest sustainability ambassadors.
Meet stakeholders where they are, from skeptics to advocates; consider values‑based audience segmentation to identify early adopters and address the challenges linked to the value–action gap for other groups.
Work with benefit-led propositions to address specific challenges.
Ground communications in proof. Show what’s actually happening—the business benefits, the lessons learned, and the honest trade-offs.
Develop stories that make audiences feel empowered and inspired. Tap into cultural moments and what’s relevant now to build momentum and shift behaviour.