Sustainability communications & social initiatives

In my projects, I have helped shape and supported the value proposition for sustainability, highlighting benefits such as efficiency gains, cost savings, growth opportunities, or brand equity. As competitiveness and resilience top the EU agenda, anchoring the sustainability narrative in value creation and protection is more critical than ever. Equally important are the stories that tap into shared values and inspire collective purpose, stories that can change behaviours and make sustainability the default choice.

Approach

Reporting is more than a compliance exercise; it should inform business decisions and strengthen resilience.
Work with benefits-led propositions: meet stakeholders – internal teams, customers, and partners – where they are on their journey and showcase how sustainability addresses their pain points with tangible advantages and quantitative insights.
Consider values‑based audience segmentation to identify early adopters and address the challenges linked to the value–action gap for other groups.
Develop stories that make sustainability irresistible and leave audiences feeling empowered and inspired; leverage cultural moments that can convey messages to larger audiences and build critical mass.
Internal engagement is a powerful and cost‑effective tool: employees are the strongest ambassadors of the company’s sustainability story.

My hands‑on experience in sustainability reporting provided a good ESG foundation and insight into the challenges of a just green transition. At the same time, collaborating with NGOs in Romania on social initiatives demonstrated how passionate, purpose‑driven individuals can catalyze sustainable change.

Selected projects

Sustainability reporting (OMV)

The task: improve the ESG and sustainability reporting processes, including the responses to ESG rating agencies.

Main deliverables: contributed to the launch of the 2020 Sustainability Report, updated timelines and processes, and onboarded a new partner for the 2021 Sustainability Report; coordinated the update of the sustainability frameworks and targets as part of new business strategy; improved scores with Sustainalytics, and completed the first S&P CSA assessment.

OMV Petrom Corporate Foundation

The task: set up and prepare the launch of the OMV Petrom Corporate Foundation as a new, independent organisation, with the objective to maximise the impact of the company's social investments.

Responsibilities: defined the areas of intervention and developed the bylaws; took part in the selection process for the Executive Board selection and Executive Director; drafted the core statements and oversaw the website development.

The task: set up and prepare the launch of the OMV Petrom Corporate Foundation as a new, independent organisation, with the objective to maximise the impact of the company's social investments.

Support for Romanian NGOs and employee initiatives (OMV Petrom)

My role involved collaborating with Romanian NGOs on health, education and environmental programmes. Some examples include:

Romania Plants for Tomorrow – Romania’s largest privately funded reforestation programme (2 million seedlings in four years) in partnership with six NGOs; new initiatives launched: the first Tiny Urban Forests, a tree CO₂ sequestration estimator, and the Educational Forest programme for school students.
The Health Caravan – a programme deploying mobile units staffed by volunteer doctors to assess the health of rural populations without access to medical services.
The SDGs Ambassadors – an employee contest to fund community projects in partnership with NGOs, with challenges explicitly aligned to the Sustainable Development Goals.

My role involved collaborating with Romanian NGOs on health, education and environmental programmes. Some examples include:

Romania Plants for Tomorrow – Romania’s largest privately funded reforestation programme (2 million seedlings in four years) in partnership with six NGOs; new initiatives launched: the first Tiny Urban Forests, a tree CO₂ sequestration estimator, and the Educational Forest programme for school students.
The Health Caravan – a programme deploying mobile units staffed by volunteer doctors to assess the health of rural populations without access to medical services.
The SDGs Ambassadors – an employee contest to fund community projects in partnership with NGOs, with challenges explicitly aligned to the Sustainable Development Goals.