Events & brand experience

A memorable attendee experience, a pool of new sales leads and high‑quality content ready for digital channels are proof of a well‑planned event.

In my roles, I have led or contributed to events, thought‑leadership conferences, trade shows, Capital Markets Days and internal forums for global management and marketing communities. My experience at Danfoss has given me insight into various formats across regions, including Eastern Europe, the US, India and South‑East Asia.

Approach

Work with an inspiring concept, theme and storyline.
Make bold choices: select an unusual location, invite a thought‑provoking speaker or create an alternative scene as part of an industry event or high‑level advocacy forum.
Ensure a clear governance structure, for example steering and working groups, and bring sales teams on board from the outset.
Focus on sustainability: choose venues with strong sustainability credentials, limit promotional materials to digital formats, eliminate single‑use plastics, reduce air travel, etc.
Build a robust, integrated content plan and campaign.
Engage technical suppliers that can help make the difference: from fully fledged event management platforms to solutions that measure audience sentiment, a wide range of options is available.

Selected projects

Capital Markets Days

FLSmidth: led the development of branding materials to convey the updated strategy’s key elements (videos and on-site installations), defined the event’s overall look and feel, and managed event logistics
OMV Petrom (digital): contributed to setting the format, agenda and narratives, produced branded contend, with a focus on integrating and articulating the sustainability narrative

FLSmidth: responsibility for the branding materials to convey the key elements of the updated strategy (set of videos, installations and materials for the location), general look & feel for the event, and event logistics.

OMV Petrom (digital): part of the team setting the format, agenda, narratives, and branded content, focusing on integrating and articulating the sustainability narrative.

OMV Petrom (digital): part of team setting the format, agenda, narratives, branded-content, focus on the integrating and articulating the sustainability narrative.

Engineering Tomorrow Talks – #ET talks (Danfoss)

Series of events featuring inspiring speakers in a TED‑talk format (Connie Hedegaard, Jens Martin Skibsted, Carlo Ratti), targeting senior decision‑makers, prospects and existing customers

Tasks: acted as consultant for the events in Warsaw and Kyiv; led the global content hub development and digital activation planning and acted as project lead for sessions at Agritechnica and the C40 Mayors Summit in Copenhagen.

Series of events featuring inspiring speakers in a TED‑talk format (Connie Hedegaard, Jens Martin Skibsted, Carlo Ratti), targeting senior decision‑makers, prospects and existing customers

Engineering Tomorrow Cities – South East Asia (Danfoss)

Summary: one‑day thought‑leadership conference for senior decision‑makers (150 customers) at the National Gallery Singapore, featuring a plenary session with high‑level speakers and three presentation tracks focused on hero projects and technologies.

Tasks: coordinated team activities; devised concept and agenda, selected and prepared speakers and managed branding, communications and activation plan.