Events & brand experience

Approach

A well‑planned event delivers a memorable experience, qualified leads, and content assets. I’ve led and contributed to diverse formats—conferences, roundtables, trade shows, Capital Markets Days, internal forums—across regions. This helps me tailor the approach to audience and context, maximising value whatever the event type.

A well-planned event delivers a memorable experience, qualified leads, and valuable content assets ready for digital activation.

I have led and contributed to various events, from conferences and roundtables to trade shows, Capital Markets Days, and internal forums. Working across formats has taught me how to use each to its full potential.

Tried, trusted,
good sense

Make bold choices in concept, speakers, and format to differentiate and spark conversation (e.g., by selecting unusual locations or inviting thought-provoking voices).
Embed sustainability throughout event design, from venue and supplier selection to digital-first materials and reduced travel.
Coordinate with sales enablement and content teams from planning to delivery to align with broader business objectives and maximise reach.
Track audience sentiment, engagement, and pipeline impact, to understand what drives connection, conversation, and commercial results.

In practice

Capital Markets Days

FLSmidth: led the development of branding materials to convey the updated strategy’s key elements (videos and on-site installations).

OMV Petrom (digital): contributed to setting the format, agenda and narratives, produced branded content, with a focus on integrating and articulating the sustainability narrative.

FLSmidth: responsibility for the branding materials to convey the key elements of the updated strategy (set of videos, installations and materials for the location), general look & feel for the event, and event logistics.

OMV Petrom (digital): part of the team setting the format, agenda, narratives, and branded content, focusing on integrating and articulating the sustainability narrative.

OMV Petrom (digital): part of team setting the format, agenda, narratives, branded-content, focus on the integrating and articulating the sustainability narrative.

Industry Conferences

Danfoss, Engineering Tomorrow's Cities – South East Asia (Project lead)

One‑day thought‑leadership conference for senior decision‑makers (150 customers) at the National Gallery Singapore, featuring a plenary session with high‑level speakers and dedicated topic tracks.
Role: coordinated team activities; devised concept and agenda, selected and prepared speakers and managed branding, communications and activation plan.