Events & brand experience

A well-planned event delivers a memorable experience, qualified leads, and content assets ready for digital activation. I have led and contributed to various events, from conferences and roundtables to trade shows, Capital Markets Days, and internal forums. Working across formats has taught me how to use each to its full potential.

Selected projects

Capital Markets Days
FLSmidth, OMV Petrom
FLSmidth: led the development of branding materials to convey the key messages of the updated strategy (e.g., videos, on-site installations).
OMV Petrom (digital): contributed to the format, agenda and narrative development, produced branded content, with a focus on integrating and articulating the sustainability narrative.
Industry Conferences
Danfoss, Engineering Tomorrow's Cities – South East Asia, Project Lead
One‑day thought‑leadership conference for senior decision‑makers (150 customers) at the National Gallery Singapore, featuring a plenary session with high‑level speakers, followed by three topic tracks.
Role: coordinated team activities; developed agenda, selected and prepared speakers and managed branding, communications and activation plan.

Capital Markets Days

FLSmidth, OMV Petrom

FLSmidth: led the development of branding materials to convey the key messages of the updated strategy (e.g., videos, on-site installations).

OMV Petrom (digital): contributed to the format, agenda and narrative development, produced branded content, with a focus on integrating and articulating the sustainability narrative.

Industry Conferences

Danfoss, Engineering Tomorrow's Cities – South East Asia (Project lead)

One‑day thought‑leadership conference for senior decision‑makers (150 customers) at the National Gallery Singapore, featuring a plenary session with high‑level speakers, followed by three topic tracks.

Role: coordinated team activities; developed agenda, selected and prepared speakers and managed branding, communications and activation plan.

Tried, trusted,
good sense…

Approach

Make bold choices in concept, speakers, and format to differentiate and spark conversation (e.g., by selecting unusual locations or inviting thought-provoking voices).
Embed sustainability throughout event design, from venue and supplier selection to digital-first materials and reduced travel.
Coordinate with sales enablement and content teams from planning to delivery to align with broader business objectives and maximise reach.
Track audience sentiment, engagement, and pipeline impact, to understand what drives connection, conversation, and commercial results.