OpenBrief: brand marketing to reinforce sustainability as a
business value driver

OpenBrief:
brand marketing to reinforce
sustainability as a
business value driver

OpenBrief: brand marketing to reinforce sustainability as a
business value driver

About
Otilia Drăgan
Otilia Drăgan

I build on 15+ years of experience in brand and marketing across the technology, engineering, energy, and telecommunications sectors (B2B, B2C, B2B2C).


I also bring insights from courses on sustainable marketing, finance, and urban development, and practical experience with ESG reporting.


I take a holistic approach to sustainability in the built environment, with interests spanning decarbonisation technologies, nature-based solutions, and placemaking strategies. I see branding as a means to drive positive change,

and I enjoy making things happen through

cross-functional collaboration and stakeholder engagement.

I build on 15+ years of experience in brand and marketing across the technology, engineering, energy, and telecommunications sectors (B2B, B2C, B2B2C).

I also bring insights from courses on sustainable marketing, finance, and urban development, as well as practical experience with ESG reporting.

I take a holistic approach to sustainability in the built environment, with interests spanning decarbonisation technologies, nature-based solutions, and placemaking strategies. I see branding as a means to drive positive change, and I enjoy making things happen through cross-functional collaboration and stakeholder engagement.

Work

Projects

Freelance work with a focus on narrative and visual concepts development, content creation and activation, and partnerships.

Biodiversity in real estate

Consultancy/study project for a biodiversity net gain strategy for a real estate investor and developer.

Rada collabs

Co-founder of a platform (Frivillig Forening) to promote young artists; branding and communications responsibilities.

Website (in development)

Gest.social

Input on concept, narrative, visual identity, website, content strategy, and user flows for a fundraising platform.

Better Choice

Brand activation plan for a data-driven solution to assess the sustainability score of any fashion and apparel product.

Let's talk

Idea sparring, one-off projects, ongoing consultancy or fractional roles. OpenBrief stands for a flexible collaborative approach, with the shared goal of shaping new solutions and driving demand for sustainability.

Let's talk

Idea sparring, one-off projects, ongoing consultancy or fractional roles. OpenBrief stands for a flexible collaborative approach, with the shared goal of shaping new solutions and driving demand for sustainability.

Let's talk

Idea sparring, one-off projects, ongoing consultancy or fractional roles. OpenBrief stands for a flexible collaborative approach, with the shared goal of shaping new solutions and driving demand for sustainability.

© 2025. The website features a mix of personal, collaborative, and corporate projects. Third-party materials are credited and used for illustrative purposes only. Image credits are available here.

© 2025. The website features a mix of personal, collaborative, and corporate projects. Third-party materials are credited and used for illustrative purposes only. Image credits are available here.

© 2025. The website features a mix of personal, collaborative, and corporate projects. Third-party materials are credited and used for illustrative purposes only. Image credits are available here.