core narratives & positioning
value propositions
content & multi-channel campaigns
partnerships
coffee…?

core narratives & positioning
value propositions
content & multi-channel campaigns
partnerships
coffee…?

Brand marketing

Brand marketing

Brand marketing

to turn sustainability
into a value driver

to turn sustainability
into a value driver

to turn sustainability
into a value driver

Open brief:

Open brief:

About me

Otilia Drăgan

Otilia Drăgan

Hi! 👋 I am Otilia. I am a purpose-driven marketer with over 15 years of experience in the tech and engineering, energy, and telco industries (B2B, B2C). 


I am passionate about branding as a means of change. I enjoy uncovering insights, connecting dots across functions, and finding clarity in complexity. So that sustainability solutions scale and stick.


My interest in the many facets of sustainability brought me from Romania to Denmark for my MBA, ten years ago. In the meantime, Copenhagen has become my home. :)

Hi! 👋 I am Otilia. I am a purpose-driven marketer with over 15 years of experience in the tech and engineering, energy, and telco industries (B2B, B2C). 


I am passionate about branding as a means of change. I enjoy uncovering insights, connecting dots across functions, and finding clarity in complexity. So that sustainability solutions scale and stick.


My interest in the many facets of sustainability brought me from Romania to Denmark for my MBA, ten years ago. In the meantime, Copenhagen has become my home. :)

  • “It matters what matters we use to think other matters with; it matters what stories we tell to tell other stories with; it matters what knots knot knots, what thoughts think thoughts, what descriptions describe descriptions. It matters what stories make worlds, what worlds make stories.”

    Donna J. Haraway’s

Branding
programs

Branding
programs

See more

Concepts,
content &
integrated
campaigns

Concepts,
content &
integrated
campaigns

See more

Thought
leadership

Thought
leadership

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Events & brand
experience

Events & brand
experience

See more

Sustainability
communications &
social initiatives



Sustainability
communications &
social initiatives



See more

Freelance

Projects

Freelance work (and courses) with a focus on narrative and concepts development, content creation and activation, and partnerships.

LÖFT Consulting

Freelance projects for LÖFT's customer network, with a focus on positioning and sustainability communications.

Website

Biodiversity in real estate

Consultancy/study project for a biodiversity net gain strategy for a real estate investor and developer.

More about the project

Gest.social

Input on concept, narrative, visual identity, website, content strategy, and user flows for a fundraising platform.

Website

Website

Better Choice

Brand activation plan for a data-driven solution to assess the sustainability score of fashion/apparel products.

More about the project

rada collective

rada collective

A Sunday project (Frivillig Forening). Co-founder of a platform to promote young artists through pop-up exhibitions and events.

Website (in development)

Let's talk

Idea sparring, one-off projects, fractional roles or a permanent one. If you see an opportunity to work together, or would just like to say hi and grab a coffee, reach out at otilia@openbrief.dk.

e-mail

Let's talk

Idea sparring, one-off projects, fractional roles or a permanent one. If you see an opportunity to work together, or would just like to say hi and grab a coffee, reach out at otilia@openbrief.dk.

e-mail

Let's talk

Idea sparring, one-off projects, fractional roles or a permanent one. If you see an opportunity to work together, or would just like to say hi and grab a coffee, reach out at otilia@openbrief.dk.

e-mail

About me

Experience

Freelance

© 2025. The website features a mix of personal and corporate projects. Third-party images are used for illustrative purposes and are credited here.

The website is built and hosted with Framer and uses its privacy-friendly analytics. No personal data is collected, stored, or shared. For more details, see Framer’s Privacy Policy.

About me

Experience

Freelance

© 2025. The website features a mix of personal and corporate projects. Third-party materials are used for illustrative purposes and credited here. The website is built and hosted with Framer and uses its privacy-friendly analytics. No personal data is collected, stored, or shared. For more details, see Framer’s Privacy Policy.

About me

Experience

Freelance

© 2025. The website features a mix of personal and corporate projects. Third-party images are used for illustrative purposes and credited here. The website is built and hosted with Framer and uses its privacy-friendly analytics. No personal data is collected, stored, or shared. For more details, see Framer’s Privacy Policy.