*through positioning, storytelling, and
cross-functional collaboration
*through positioning,
storytelling, and
cross-functional collaboration
Brand marketing that connects sustainability
impact to business value
Brand marketing
that connects sustainability
impact to business value
Brand marketing
that connects sustainability
impact to business value
Open brief:
Open brief:
Open brief:
Hi! I am Otilia.
I am a purpose- and brand-driven marketer, who enjoys uncovering insights, connecting dots across functions, and finding clarity in complexity. So that sustainability solutions scale and stick.
Hi! I am Otilia.
I am a purpose- and brand-driven marketer, who enjoys uncovering insights, connecting dots across functions, and finding clarity in complexity. So that sustainability solutions scale and stick.
"It matters what stories make worlds, what worlds make stories.”
Donna J. Haraway
An example of my work: marketing innovative technology for sustainable housing (Danfoss x Urban Rigger). An inspiring project on circularity in the built environment: Upcycled Studios. A guiding principle: stories shape the solutions that scale.
“It matters what stories make worlds, and what worlds make stories.”
Donna J. Haraway
An example of my work: marketing innovative technology for sustainable housing (Danfoss x Urban Rigger). An inspiring project on circularity in the built environment: Upcycled Studios. A guiding principle: stories shape the solutions that scale.
An example of my work: marketing innovative technology for sustainable housing (Danfoss x Urban Rigger). An inspiring project on circularity in the built environment: Upcycled Studios. A guiding principle: stories shape the solutions that scale.
“It matters what stories make worlds, and what worlds make stories.”
Donna J. Haraway
Branding programs ->
Branding programs ->
corporate brand platforms
core narratives & positioning
rebranding (M&A context) employer branding
Concepts & content ->
Concepts & content ->
content strategy & planning
concept development
content production
campaign management
Thought leadership
programs ->
Thought leadership
programs ->
program development
content activation
conferences support
Events &
brand experience ->
Events &
brand experience ->
corporate events
industry events & tradeshows
sponsorships
Sustainability
communications ->
Sustainability
communications ->
experience with ESG reporting
narrative development
social impact initiatives
Freelance projects
Freelance work with a focus on narrative and concept development, content creation and activation, and partnerships.
Projects with a focus on narrative and concept development, content creation and activation,
and partnerships.
Projects with a focus on narrative and concept development, content creation and activation,
and partnerships.
LÖFT Consulting
Freelance for LÖFT's customer network: positioning and sustainability communications.
Biodiversity in real estate
Consultancy/study project for a biodiversity net gain strategy for a real estate investor and asset manager.
BetterChoice
Brand activation for a data-driven solution to assess the sustainability score of fashion/apparel products.
rada collective
A Sunday project. Co-founder of a platform to promote young artists through pop-up exhibitions and events (Frivillig forening).
Gest.social
Input on concept, identity, web, and user flows for a network-driven fundraising platform (ES).
Reflections from projects, courses, and reports, at the intersection of branding, sustainability and AI.
Reflections and notes from projects, courses, and reports, at the intersection of branding,sustainability and AI.
Open brief notes ->
Open brief notes ->
Open brief notes ->
Contact
Let's talk
Idea sparring, one-off projects, fractional roles or a permanent one. If you see an opportunity to work together, or would just like to say hi and have a coffee, reach out at otilia@openbrief.dk.
Contact
Let's talk
Idea sparring, one-off projects, fractional roles or a permanent one. If you see an opportunity to work together, or would just like to say hi and have a coffee, reach out at otilia@openbrief.dk.
Contact
Let's talk
Idea sparring, one-off projects, fractional roles or a permanent one. If you see an opportunity to work together, or would just like to say hi and have a coffee, reach out at otilia@openbrief.dk.
© 2025. The website features a mix of personal and corporate projects. Third-party images are used for illustrative purposes and are credited here.
The website is built and hosted with Framer and uses its privacy-friendly analytics. No personal data is collected, stored, or shared. For more details, see Framer’s Privacy Policy.
© 2025. The website features a mix of personal and corporate projects. Third-party materials are used for illustrative purposes and credited here. The website is built and hosted with Framer and uses its privacy-friendly analytics. No personal data is collected, stored, or shared. For more details, see Framer’s Privacy Policy.
© 2025. The website features a mix of personal and corporate projects. Third-party images are used for illustrative purposes and credited here. The website is built and hosted with Framer and uses its privacy-friendly analytics. No personal data is collected, stored, or shared. For more details, see Framer’s Privacy Policy.